Tag Archives: Hyundai

Hyundai Named in Top-40 Most Valuable Brands for Three Years by Interbrand

Hyundai has maintained its position as one of the world’s 40 most valuable brands for the third year in a row, according to the latest Best Global Brands report from respected international consultancy Interbrand. The carmaker retained its place as the world’s 35th most valuable brand and sixth most valuable automotive brand, despite challenging conditions in many global markets.
Hyundai Vision G-Coupe Concept
Hyundai Vision G-Coupe Concept

Interbrand’s rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit. The analysis assessed Hyundai’s brand value as growing to US $13.2 billion for 2017 – a 5.1% increase on the previous year. The ranking comes after Hyundai sold 4.86 million units annually worldwide, and places the Hyundai name above Audi, Nissan, Volkswagen, and Porsche.

This follows a period of exponential growth for South Korea’s leading automotive manufacturer that has seen a fourfold increase in brand value since 2005, rising from US $3.5 billion to its current record value.

“Hyundai Motor aims to be a lifestyle brand rather than simply an automotive brand, so we are building on our ‘Modern Premium’ brand direction and moving into new automotive spaces that allow people to experience our brand value at every touchpoint,” said Wonhong Cho, Chief Marketing Officer at Hyundai Motor Company. “Our brand philosophy and blueprint for future mobility has resulted in the rise of our brand value and, in addition to quality, technology and price, our creativity and innovation will lead us to achieve sustainable brand growth in the future.”

Hyundai-Named-in-Top-40-Most-Valuable-Brands

The annual Interbrand Best Global Brands report identifies the 100 most valuable global brands, analyzing the ways in which the strength of a brand benefits organizations, from delivering on customer expectations to driving greater economic value. The ranking is based on a combination of attributes, each contributing to a brand’s cumulative value. These include financial performance of branded products and services, the role the brand plays in influencing customer choice, and the strength of the brand in commanding a premium price or securing earnings for the company.

Continue reading Hyundai Named in Top-40 Most Valuable Brands for Three Years by Interbrand

Hyundai to Invest Heavily in Electric, Hybrid, and Fuel Cell Vehicles

Hyundai is taking a leading role in the transition towards a more environmentally sustainable motor industry, by creating a practical path forward in moving from fossil fuels to electric vehicles that will suit a wide range of worldwide markets.

Hyundai-Hybrid engine
Hyundai’s hybrid engine

While there is now a consensus in the motor industry that electric vehicles will dominate the future, Hyundai’s Head of Operations for Africa and the Middle East, Mike Song, says there is a tendency for companies to focus too heavily on a limited choice of technologies. As a result, the products in development may not be suitable for all markets, or all uses.

Hyundai is taking a different approach. Instead of committing to one form of technology, the Korean company is now manufacturing models using four different approaches to electric power: fully electric, hybrid, plug-in, and hydrogen fuel cell.

Hyundai to Invest Heavily in Electric

“Most major carmakers are developing cars with electric motors, and there is a general understanding in the industry that this is the future, and that electric cars are essential to reducing greenhouse gas emissions and limiting the effects of climate change,” said Mike Song. “The problem is how do we store the electricity needed to drive an electric motor? Electric power has always been possible, and in many ways better than internal combustion, but energy storage has always been the limiting factor.”

Until recently, most alternative drivetrains in production were hybrids, with an electric motor and internal combustion engine sharing the work of turning the wheels. Hybrids are being joined by a growing number of cars that only use an electric motor to move the car. These either rely on rechargeable batteries to store energy to drive the motor, or can be a plug-in hybrid, which has a battery-electric drivetrain, but with an internal combustion engine acting as a generator when the batteries cannot be recharged from an external power source.

Continue reading Hyundai to Invest Heavily in Electric, Hybrid, and Fuel Cell Vehicles

Kona: Sets New Standards for the B-SUV Segment

Hyundai has unveiled the latest vehicle in its expanding line-up of stylish SUVs, the Kona compact SUV. With a strong, impactful design and uncompromising individuality, the Kona is designed to appeal to modern customers with active lifestyles.

The Kona joins Tucson, Santa Fe and Santa Fe Sport in a growing line-up of Hyundai SUVs that feature progressive design with high interior refinement and spaciousness.

The 2018 Kona

“With the Kona, we have created a stylish and highly functional compact SUV, perfectly suited to the needs of customers who pursue challenging, action-filled lifestyles,” said Euisun Chung, Vice Chairman of Hyundai Motor Company. “We aim to set new standards for the compact SUV segment, with appealing design, cutting-edge connectivity and class-leading safety features.”

Continue reading Kona: Sets New Standards for the B-SUV Segment

Hyundai Motorsport Wins WRC Tour de Corse in Double Podium Finish

Hyundai Motorsport has claimed its first victory of the 2017 FIA World Rally Championship (WRC), taking first and third places in the Tour de Corse, lifting the team to second place in the Manufacturers’ Championship rankings.

Thierry Neuville secured first place, driving the #5 Hyundai i20 Coupe WRC, while team mate Dani Sordo picked up his first podium of 2017 with an assured drive to third, missing out on second position by just 1.3-seconds. Hayden Paddon finished sixth to ensure all three Hyundai Shell Mobis World Rally Team crews finished a gruelling rally on Corsica.

The result represents the fourth WRC victory in total for Hyundai Motorsport, and the team’s fifth double podium result. It also puts the team firmly back in contention for the 2017 Championship, after accidents cost Neuville an early lead in both the Monte Carlo and Sweden rallies.

Hyundai Motorsport Wins WRC Tour de Corse in Double Podium Finish-02

Continue reading Hyundai Motorsport Wins WRC Tour de Corse in Double Podium Finish

Hyundai’s New-Generation Azera Will Be a Game-Changer for the Middle East’s Executive Car Segment

Hyundai’s All-New Azera is set to be a game-changer in the Middle East’s large sedan market when it launches in the region next month, building on more than 30 years’ experience to set new standards in a highly competitive segment.

2017 Hyundai Azera-03

The new Azera is the sixth generation for the model, also called the Grandeur in Korea, since its launch in 1986 as the Hyundai brand’s original premium car. Each generation has offered high levels of comfort and equipment, generous interior space for driver and passengers, and progressively more sophisticated engineering.

The outgoing generation has sold strongly in the Middle East, and the latest version represents a bold step forward in the model’s evolution. Hyundai’s increasing commitment to leading the market in terms of design and technology is clear in every detail.

2017 Hyundai Azera-02

Continue reading Hyundai’s New-Generation Azera Will Be a Game-Changer for the Middle East’s Executive Car Segment

Hyundai Reveals Details of Next-generation Accent

The All-new Hyundai Accent has made its world premiere at the Canadian International Auto Show in Toronto. Since its launch in 1994, the car has steadily gained popularity and built a firm foundation for the fifth-generation model.

The All-new Accent builds on the strengths of its predecessors, incorporating Hyundai’s modern engineering prowess and expertise in research and development. The All-new Accent boasts bold design, a sophisticated interior, a more efficient powertrain, noticeably reduced cabin noise, and significantly enhanced driving dynamics. Highlighting Hyundai Motor’s leadership in automotive innovation, the company’s newest subcompact car is equipped with the latest in safety technologies and convenience features.

The Accent four-door sedan will begin to arrive in markets globally from the third quarter this year, followed by the All-new Accent 5-door the next quarter.

“The Hyundai Accent has been enormously successful worldwide,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. “The model has firmly established our brand as a leader in the small car market, and this new generation will set new standards in its class.”

Driver-focused engineering and enhanced safety

The All-new Accent is set to raise the segment benchmarks for driving dynamics and safety while delivering outstanding fuel efficiency and maintaining Hyundai’s competitive position for unbeatable value. Defined by its solidity, the All-new Accent uses 54.5% Advanced High-Strength Steel – up from 41.5% in the fourth generation – from the company’s affiliate Hyundai Steel plant. In addition, the Accent’s chassis has improved torsional rigidity by 32% by using 98.5 meters of structural adhesives to enhance rigidity.

This new, rigid chassis improves quality perception, noise isolation, and driving dynamics. The application of Advanced High-Strength Steel improves collision performance without adding unnecessary weight, which helps reduce fuel consumption and deliver better driving feel.

Continue reading Hyundai Reveals Details of Next-generation Accent

Hyundai Motor UK Celebrates First Click To Buy Handovers

Hyundai Motor UK is delighted to announce that the first customers to purchase via its innovative website, Click To Buy, have had their brand new cars handed over to them.

An industry first, Click To Buy www.hyundai.co.uk/clicktobuy was launched on 6th January and allows customers nationwide to purchase a new car completely online, offering a no-haggle, fixed-price experience, making buying a brand-new Hyundai simple, quick and transparent. The entire process is possible to complete in less than five minutes when purchasing with cash, making it just as easy to buy a new car as it is to buy a weekly grocery shop online.

Since launch, 23 Hyundai cars have been ordered via Click To Buy and the site has had over 92,200 visitors with 43 percent of customers trading in and 93 percent collecting their new car from their local dealer.

Customer Keith Piele with his new car at the Hyundai Showroom in Poole, Dorset. Also pictured David Pugh Marketing Director for Hyundai UK. January 26 2017

Continue reading Hyundai Motor UK Celebrates First Click To Buy Handovers

2017 Genesis G90: Conservative Yet Competent

With elegant styling and a first-class cabin, the G90 is the Genesis brand’s first attempt at a luxury sedan. Few options are offered; instead, nearly every conceivable feature is standard. Highlights include a 12.3-inch touchscreen for infotainment, adaptive dampers, a head-up display, automated emergency braking, and adaptive cruise control. Two engines are offered—a 365-hp 3.3-liter twin-turbo V-6 and a 420-hp 5.0-liter V-8—both with an eight-speed automatic and rear- or all-wheel drive.

Continue reading 2017 Genesis G90: Conservative Yet Competent

2017 Hyundai Elantra Eco 1.4T

Hyundai and Kia overstated the fuel economy of a combined 1.2 million vehicles, costing the sibling rivals $100 million in penalties plus the forfeiture of $200 million in greenhouse-gas-emission credits. Dealers are still providing annual cash reimbursement to owners of affected vehicles, including the previous-generation Elantra, which was infamously promoted as able to achieve 40 mpg in highway driving. After the EPA bust, Hyundai restated the Elantra’s fuel economy, downgrading its highway rating to 38 mpg.

2017 Hyundai Elantra Eco 1.4T

We ponder all this now because Hyundai is back with a new Elantra for 2017, and a new model, the Eco, which again boasts a 40-mpg EPA highway rating. In our first two fill-ups of the new car, we calculated 42 and then 43 mpg. Impressed, we pitted the Eco against a regular Elantra Limited on a mixture of highways, twisty back roads, and city streets. The Eco returned 42 mpg in this exercise, for a 6-mpg margin of victory. When we totaled all the Elantra Eco’s miles over the course of our testing, we actually beat its EPA combined rating of 35 by 3 mpg.

Continue reading 2017 Hyundai Elantra Eco 1.4T