The all-new PEUGEOT 3008 SUV was lately unveiled during a regional launch event at Jumeirah Beach Hotel, Dubai. The high-profile event was attended by Jean-Philippe Imparato, Chief Executive Officer of Peugeot brand, Jean-Christophe Quemard, Executive Vice-President Africa-Middle East of PSA Group, Cedric Zayoun, Managing Director of the GCC region at PSA Group and UAE’s celebrated rally driver Sheikh Khalid Al Qassimi, in addition to over 100 key figures from the industry and prominent media outlets from the UAE and the region.
Under the theme “Stop imagining the future; Drive it”, the event featured futuristic multi-sensorial stations, where the attendees got the chance to discover the vehicle with a unique and immersive virtual reality experience. Making its debut through a remarkable show, the European Car of The Year 2017 features a spectacular, advanced dashboard. This coherent and highly technological ensemble is the latest generation PEUGEOT i-Cockpit®, a novel concept that has rewritten the book on the car cockpit. The large 8” touch-screen resembles a tablet installed in the center of the dashboard and is equipped with capacitive technology for greater reactivity and practicality. It is accompanied by six elegant piano-key “toggle switches” – giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters, telephone and mobile applications.