At this year’s Geneva Motor Show, Rolls-Royce will show why it is considered to be the world’s leading luxury house by showcasing the full breadth of its bespoke capabilities.
At this year’s Geneva Motor Show, Rolls-Royce will show why it is considered to be the world’s leading luxury house by showcasing the full breadth of its bespoke capabilities. The facets of Bespoke tailoring, Bespoke engineering and Bespoke jewelry will demonstrate to every connoisseur who commissions a Rolls-Royce that they can count on having their desire for a truly personal motor car, that reflects who they are, fulfilled in the most fitting manner to them. In short, they can be assured that Bespoke is Rolls-Royce.
‘Dawn – Inspired by Fashion’ will, with its Spring/Summer 2017 collection of three color schemes, show how Bespoke means complementing the fine couture our patrons wear from day to day.
Wraith Black Badge, a motor car Bespoke-engineered to suit its younger, edgier customers will demonstrate that at Rolls-Royce, bespoke is anything but skin deep.
And one patron has allowed Rolls-Royce to show the Geneva crowds that only they can “create the unimaginable” by showing the Elegance, the ultimate expression of luxury with the luxury world’s first Diamond paint finish.
Such cars are considered works of art by their collectors and owners, and in homage to this status, Belgian artist, Charles Kaisin, has created a bespoke sculpture for the Rolls-Royce Art Programme that will adorn the Rolls-Royce stand for the duration of the Geneva Salon.
This year, Rolls-Royce brings Elegance to the Geneva International Motor Show, a car inspired by something that cannot be bought, but is innate…style.
The lifestyle of the Rolls-Royce customer is like no other. They are unapologetic in their lifestyle choices and are proud to showcase this to the world. In the words of Coco Chanel, “Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.”
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