BMW is shaping the future of mobility and the way we experience it through ongoing development projects and technically revolutionary innovations in automated driving, intelligent connectivity and interior design. At the Consumer Electronics Show (CES) 2017, taking place in Las Vegas on 5 – 8 January 2017, the German premium car maker will present a wide range of new products and services which are set to headline this radical change in the very near future.
It will also be revealing a vision of an interior whose architecture and user interface are extensively adapted for fully automated driving on board a vehicle that is seamlessly integrated into the driver’s digital life. The innovations BMW is presenting at the CES show in design, technology and functionality emphasize the company’s leading role over many years – through its ConnectedDrive program – in the field of connected driving.
BMW’s pioneering advances in the areas of automated driving, intelligent connectivity and control and display systems are closely interconnected. The company offers highly innovative systems and technologies in all these areas. Examples include the driver assistance systems available for the brand’s current model range, the BMW Connected digital mobility companion and intuitive and flexible control and display systems such as the Head-Up Display, BMW iDrive, voice control and BMW gesture control. Such technologies provide an ideal platform for innovations aimed at delivering a futuristic mobility experience defined by hallmark BMW characteristics.