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Aston Martin marks the 87th Geneva international Motor Show with a significant trio of major debuts

In addition to being the global motor show debut of the acclaimed new Vanquish S – the most powerful and dynamic iteration of Aston Martin’s Super GT – the British luxury brand is  also proud to announce the European show debut of the AM-RB 001. This ongoing collaboration between Aston Martin and Red Bull Advanced Technologies, the AM-RB 001 is a thrilling demonstration of technological innovation and design sophistication, resulting in a truly contemporary hypercar.

Finally, Aston Martin will be showcasing the marque’s enhanced Q by Aston Martin bespoke service with the unveiling of ‘Q by Aston Martin – Collection’ at Geneva. Aston Martin is pleased to announce a new era of tailor-made sports cars with the expansion of its personalization service. Q by Aston Martin has evolved into a multi-tiered offering, giving customers almost limitless opportunities to create their own unique Aston Martin through enhanced levels of design and customer interaction.

Q by Aston Martin has grown substantially since it was established in 2012. ‘We set strong foundations for the service and we’ve had continued success,’ says Marek Reichman, Aston Martin’s Chief Creative Officer, ‘now we have the opportunity to work with our customers and take personalization to a different level.’

Q by Aston Martin – Collection

The Q by Aston Martin – Collection brings an array of distinctive design touches to your Aston Martin. This selection of exclusive trim and enhancements can be added to your Aston Martin at the point of specification and installed and hand-finished at the luxury marque’s Gaydon headquarters. Going above and beyond the standard options list, Collection includes exclusive paint and upholstery colors, material finishes and craft elements. These range from a unique leather quilt upholstery pattern to tinted wheel finishes that incorporate body-colored blades to the diamond turned spokes, as well as the use of new wood and leather interior elements.

DB11 Q by Aston Martin

The range and breadth of the new Q by Aston Martin – Collection is demonstrated by the exclusive DB11 showcased at the upcoming 2017 Geneva Motor Show. DB11   Q by Aston Martin is finished with exclusive Zaffre Blue paint, paired with gloss, satin twill and forged carbon fiber details including – front splitter, side sills, rear diffuser side strakes, bonnet strakes and door mirrors. Inside, the upper and lower cabin environments are cloaked in swathes of Obsidian Black Semi-Aniline leather, with the Q by Aston Martin Logo embossed on the headrest. While carbon fiber wheel centers and engine cover add subtle touches. The color matched four-piece luggage set is also available through Collection.

Q by Aston Martin – Commission

The second stage of Aston Martin’s enhanced offering is ‘Q by Aston Martin – Commission’, a step into the world of the truly bespoke, individual sports car. Commission is exactly that, a process that starts with a conversation and ends with a car, a journey that involves a personal collaboration with Aston Martin’s design team. ‘It’s a commissioning process,’ says Dr Matthew Bennett, General Manager for the Q by Aston Martin service ‘the customer is working much more closely with us here at Gaydon. The only limit is your imagination – every new commission starts with a blank sheet of paper.’ Aston Martin’s global dealership network is also working closely with Commission to create ultra-limited run series with features and design elements that are distinct to their regions and customers.

Q by Aston Martin – Commission can also go further. The ultimate commission is, of course, an entirely unique car. Aston Martin has a long and storied history of building individual cars, working alongside true enthusiasts who wish to see their vision translated into something never seen before. Q by Aston Martin is perfectly placed to realize these dreams. ‘You’re talking about the fundamentals of how a car comes together,’ Dr Bennett says, ‘there is as much reward in the interaction with Aston Martin as there is in the final car. It is a journey.’

Marek Reichman describes Commission as ‘fulfilling a creative need – we’re experts providing a consultation, like a Savile Row tailor or a yacht builder.’ The collaboration with Q by Aston Martin can begin at the company’s headquarters, your dealership or at Aston Martin’s dedicated brand center, No. 8 Dover Street, where the Q by Aston Martin options will be on display. ‘In terms of material choices we now have so much,’ says Reichman, ‘we now have materials that show patina as customers want that sense of age and history. For us, that’s beautiful.’

Examples of previous commissions by Q by Aston Martin include the CC-100 Speedster Concept created for the company’s centenary in 2013 and the Vantage GT12 Roadster, a one-off open-top version of the extreme 600PS race-bred Vantage GT12 Coupe. Only Q by Aston Martin – Commission has the experience, expertise and skill to translate such innovative forms into beautiful reality.

‘The Vantage GT12 Roadster was a hugely exciting project,’ says Aston Martin’s President and CEO Dr Andy Palmer, ‘it was a vivid demonstration of Q by Aston Martin’s capabilities. We have a truly formidable creative team, from engineering to design. With Commission our customers have the potential to create some of the most iconic and legendary Aston Martins of the future.’

An Aston Martin should be a reflection of the things you hold closest to your heart. Customization and innovation come together through Q by Aston Martin, providing the opportunity to create a truly tailor-made automobile.

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The Regions Best Urban Street Racers Return To Yas Marina Circuit

Yas Marina Circuit’s custom build drag strip will once again be filled with the roar of street machines this weekend as the region’s best urban racers go head to head in rawest, grittiest, ultra-competitive environment and battle it out for more than AED 25,000 in cash prizes.

Yas Super Street Challenge, which takes place on 23rd and 24th February, will see over 100 drivers battle out in order to get their hands-on cash prizes and take one step closer to becoming crowned ‘King of the Streets’.

Action from Yas Street Challenge on 25th February 2016

With the biggest and best field to date, spectators can watch drivers and their souped-up machines compete across five separate categories that include; 4×4 Super Street SUV’; ‘Index 11.5’; ‘Index 10.5’; ‘Index 9.0’ and ‘Super Street – Open Category’.

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Hackett Introduces Second Aston Martin Capsule Collection

Following the success of the debut Aston Martin by Hackett capsule collection, the British brands collaborate for a second collection for Spring/Summer 2017. Hackett’s long-standing partnership with Aston Martin, one of Britain’s most renowned automobile companies, strengthens and reaches new heights for this season.

The twenty-two piece collection takes inspiration from the new AM37 powerboat developed by Aston Martin and Quintessence Yachts and from the fearless design philosophy of the iconic Aston Martin DB11. The Aston Martin by Hackett collection includes outerwear, knitwear, shirts, polo shirts, trousers and accessories, all of which reflect the quintessentially British and innovative brand values of both Hackett and Aston Martin.

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First Aston Martin powerboat to make US debut at Yachts Miami Beach

After making its world premiere in Monaco last September, the prototype Aston Martin AM37 powerboat will be shown for the first time in the United States at Yachts Miami Beach on Collins Avenue (February 16-20). Entering its 29th year, the exhibition is home to the largest mega-yacht collection in the world and the unveiling of the first Aston Martin powerboat is set to be one of the highlights of the show.

 

The Aston Martin AM37 challenges the status quo of the nautical world and offers a pure translation of the brand’s DNA into an entirely new maritime concept, combining innovative technology and bespoke craftsmanship with a perfect balance of design and engineering, performance and comfort, luxury and functionality.

The prototype Aston Martin AM37 powerboat

The AM37 – which can carry up to eight people – is the ultimate day cruiser, designed and crafted with meticulous attention to detail, superior levels of workmanship and an incredible degree of sophistication. The boats are built at the UK premises of Quintessence Yachts to an extremely high standard.

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Aston Martin announces AM-RB 001 technical partners

With design and engineering work on the AM-RB 001 hypercar progressing apace, Aston Martin, Red Bull Advanced Technologies and project partner AF Racing today confirm some of the key technical partners for  AM-RB 001.

Working to the exacting brief of both brands, the technical partners have been selected for their unrivaled expertise and willingness to push the performance boundaries. Together with Adrian Newey, Red Bull Racing’s Chief Technical Officer and Aston Martin’s VP and Chief Special Operations Officer, David King and his team, they will embrace the challenges inherent with delivering a car poised to redefine the limits of road car performance.

The heart of every Aston Martin is its engine. Never more so than in the AM-RB 001, which is why it has been entrusted to legendary engine builder, Cosworth. An illustrious name with an impeccable Motorsport pedigree, the UK-based company will bring all its Formula One and high performance production engine experience to bear in the design and manufacture of the AM-RB 001’s bespoke, high-revving 6.5-liter naturally aspirated V12 engine.

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Emirates Motor Company brings Iron Mountain to Marina Mall for ‎‎#GChallenge ‎

More than 1000 car-loving adventurers were treated to a thrilling experience over the weekend from Emirates Motor Company (EMC), who set up what is known as “The Iron Schöckl” challenge.   

EMC brought its Iron Schöckl Activation, a man-made moving iron mountain, to Abu Dhabi’s streets, showing the fearlessness of both the people at the carpark and the Mercedes-Benz AMG G500 4×4 vehicle, more commonly known as the G-Class, G-Wagon (or desert king vehicles!)

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Tesla Launches in the UAE with Model S and Model X

Tesla today will begin accepting online orders for Model S and Model X in the UAE. Customers in the UAE can now visit the online design studio to customize and order the Tesla vehicle that best suits their lifestyle. First orders of Model S and Model X vehicles are expected to be delivered in Dubai this summer.

 

The launch of the UAE’s dedicated online platform is supported by a pop-up store in The Dubai Mall, Tesla Ranger service and a service center now under construction near Interchange Two of Sheikh Zayed Road which will open in July. The store will provide an opportunity for customers to experience Tesla and learn about the benefits of Tesla ownership. In addition to Dubai, Tesla will open a store and service center in Abu Dhabi next year.

Tesla Model X

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How to Drive on Ice and Snow Like a Pro?

What do you give a man who has everything? A WRC drive obviously, as Andreas Mikkelsen has already got the rest: talent, looks, charm and intelligence. In fact, if he weren’t such a nice guy, it would be sick-making.

Andreas Mikkelsen, Mike Chenny seen during the FIA World Rally Championship 2017 in Torsby, Sweden on February 9, 2017

Unfortunately we can’t give Andreas a rally car to compete in this weekend, but we can give him the sort of toys that Scandinavians always love: an Audi RS3 on studded tires and a frozen lake in Sweden. Two ingredients that add up to serious fun. Andreas is Red Bull TV’s guest reporter from Rally Sweden: a rally where the 27-year-old has stood on the podium twice.  You can catch him (if you’re quick) from 22:00 tonight (CET) to get all the action from day one in Sweden.

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Al-Futtaim Motors launches The Wave 3S center in Abu Dhabi

Al-Futtaim Motors, exclusive distributor of Toyota in the UAE, officially opened the doors to the most advanced and largest Toyota facility in the UAE – The Wave – making Abu Dhabi home to an awe-inspiring flagship building and marking the company’s continuous investment in the capital.

 

The new five-level three-in-one building is a 3S facility housing world-class Sales, Service and Spare Parts offerings, spread over approximately 14,000 square-meters and considered the largest, most sophisticated retail and service space for Toyota in the Middle East, promising to set world-class customer experience standards for all visitors be it Sales, Service or even leisure visitors.

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Aston Martin Wilmslow Opens Extensively Refurbished Showroom

Aston Martin continues to develop its dealer network in the north of England with the opening of the recently extensively refurbished Aston Martin Wilmslow.

Located on Water Lane, Aston Martin Wilmslow has state-of-the-art facilities featuring a deluxe showroom for new Aston Martin sports cars. The facility also includes a luxurious lounge where customers can create their own tailored new car to their exact specification, including the use of Q by Aston Martin elements. There is also a dedicated display of Timeless pre-owned models. This is supported by Aston Martin Wilmslow’s outstanding workshop staffed by world-class Gaydon-trained technicians and a dedicated aftersales team, based at Lower Meadow Road.

The renovation of the showroom was completed at the end of 2016.  The upgraded dealership, officially opened by Aston Martin President of the UK region Marcus Blake, complements Stratstone’s existing Aston Martin dealerships across the UK.

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