Category Archives: DEBUTS

Volkswagen Unleashes Sedric, the New Self-Driving Car

Sedric is an electric powered vehicle, which has been designed from scratch as an autonomous vehicle. The mobility concept was designed as part of Volkswagen’s ‘Together – Strategy 2025′.

Volkswagen Sedric-01

“At the Volkswagen Group, we want to play a leading role in driving forward the transformation into a new era. We want to structure this process and we are therefore also increasing the pace of development and intensifying investments in these important innovative fields of digitalization and autonomy. We have also created a new structure within our organisation to achieve this. This will empower the Volkswagen Group to advance from being an automotive manufacturer to become a leading mobility provider. Our vision is to become a leading provider of sustainable mobility by the year 2025,” commented Dr. Ulrich Eichhorn, Head of Research and Development, Volkswagen Group.

Volkswagen Sedric

The car will carry 2 + 2 passengers, and has been designed for easy access and usability for users with all levels of mobility included disabled and visually impaired passengers.

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The 40-series Land Cruiser: A Delicate Balance Between Classic and Modern

After establishing a reputation for quality restorations of Land Cruisers, Toyota company wanted to push the limits, and design a 40-series Land Cruiser to meet the demands of modern driving, while honoring the timeless beauty of the original design.  

Car fans love the rugged features of the 40 Series. They love its simplicity. They love its utilitarian approach… but often times, they wanted a little more.

 The 40-series Land Cruiser

A classic Land Cruiser that could be used for a quick spin around town – or on a weekend trip to the beach – but given the opportunity, a vehicle that could be pushed hard…. on and off-road.

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Kona: Sets New Standards for the B-SUV Segment

Hyundai has unveiled the latest vehicle in its expanding line-up of stylish SUVs, the Kona compact SUV. With a strong, impactful design and uncompromising individuality, the Kona is designed to appeal to modern customers with active lifestyles.

The Kona joins Tucson, Santa Fe and Santa Fe Sport in a growing line-up of Hyundai SUVs that feature progressive design with high interior refinement and spaciousness.

The 2018 Kona

“With the Kona, we have created a stylish and highly functional compact SUV, perfectly suited to the needs of customers who pursue challenging, action-filled lifestyles,” said Euisun Chung, Vice Chairman of Hyundai Motor Company. “We aim to set new standards for the compact SUV segment, with appealing design, cutting-edge connectivity and class-leading safety features.”

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Nissan KICKS MY17‎: A Fresh Offering to the UAE’s Crossover Segment ‎

Nissan has recently revealed in the UAE the highly anticipated, all-new Nissan KICKS MY17 to fleet customers – the vehicle that is set to take on the compact crossover segment in the UAE with its fresh design and avant-garde technology.

Nissan KICKS MY17‎-01

KICKS MY17 is being launched with a fresh philosophy and state-of-the-art features that reflect a radical attitude and a daring spirit. In addition to projecting dynamism and agility, it is designed to enhance and simplify day-to-day life – functional and practical from every perspective, it is a vehicle created to take the stress out of city driving. The car has both the looks and the driving capabilities to confidently take on the city, and is also ideal for people that thrive on expressing their individuality.

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The new BMW Concept 8 Series previews a luxury 2-door with the Mercedes S-Class Coupe firmly in its sights

This is the new BMW Concept 8 Series – a flagship 2+2 coupe that has been designed to take on the Mercedes S-Class Coupe.

Revealed at this year’s Concorso d’Eleganza Villa d’Este in Italy, the close-to-production design study will morph into a showroom model next year; following in its footsteps will be a broadening lineup of new 8 Series models that’s set to include an 8 Series Convertible and 8 Series Gran Coupe.

“The number 8 has always represented the pinnacle of sports performance and exclusivity at BMW,” said Chairman of the Board of Management of BMW AG Harald Krüger. “The forthcoming BMW 8 Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand.”

The concept is a long and rakish two-door coupe, which has a whiff of Maserati about its proportions. BMW, however, says that the car shows a ‘fresh interpretation of iconic BMW styling cues’. At the front, slender laser lights sporting a similar light signature to that seen on the new 5 and 7 Series flank an over-sized kidney grille. A carbon fiber front lip beneath is also said to underline the car’s ‘sporty and high-performance’ character.

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Honda Launches the Completely Redesigned and Reengineered ‎All-New 2017 CR-V

Honda Motor Co. Africa and Middle East Office announced the launch of the All-New 5th Generation CR-V at the Waldorf Astoria, Ras Al Khaimah, U.A.E, earlier this month. The completely redesigned and re-engineered 2017 CR-V boasts of bold new styling, a more premium interior and a host of new features and technologies aimed at enhancing CR-V’s status as the outright benchmark in the highly popular compact SUV segment.

Honda CRV-108

The New CR-V targets the highest levels of quality and driving refinement in its class with top class steering precision, ride comfort, body control and cabin quietness. The New CR-V comes in four grades namely, DX and LX in 2 Wheel Drive (2WD) and EX and Touring in All Wheel Drive (AWD).

Honda CRV-100

New Powertrain and Chassis Technology

At the heart of the 2017 CR-V is a 2.4-litre DOHC, direct injected i-VTEC engine that is mated to a smooth shifting and sporty continuously variable transmission (CVT) with Honda G-Shift control logic. The 2.4-liter engine generates 184-horsepower @ 6400rpm and a torque of 244NM @ 3900rpm. The fuel consumption statistics of the CR-V are 15.5km/L for the DX and LX grades and 14.7km/L for the EX and Touring grades.

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Bugatti Inaugurates the Brand’s Largest Showroom in Dubai

The largest Bugatti showroom in the world has recently opened  on Sheikh Zayed Road in the center of Dubai. The French super sports car manufacturer’s facility in Dubai is the 15th location in the brand’s global dealership network with the new award-winning brand design. Bugatti’s long-standing sales and service partner in the UAE is Al Habtoor Motors.

Bugatti Inaugurates the Brand's Largest Showroom in Dubai-04

With 30 orders received for the Chiron, Bugatti UAE is the brand’s most successful dealership underscoring the high importance of the Arabian peninsula as one of Bugatti’s key sales markets. All in all, the region accounts for 26 percent of orders received for the Chiron. For the inauguration of the new luxury address on the Arabian Gulf, the world’s most powerful, fastest, most luxurious and most exclusive production super sports car traveled to Dubai before beginning its tour of the region.

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The All-New PEUGEOT 3008 SUV Makes Middle East Debut

The all-new PEUGEOT 3008 SUV was lately unveiled during a regional launch event at Jumeirah Beach Hotel, Dubai. The high-profile event was attended by Jean-Philippe Imparato, Chief Executive Officer of Peugeot brand, Jean-Christophe Quemard, Executive Vice-President Africa-Middle East of PSA Group, Cedric Zayoun, Managing Director of the GCC region at PSA Group and UAE’s celebrated rally driver Sheikh Khalid Al Qassimi, in addition to over 100 key figures from the industry and prominent media outlets from the UAE and the region.  

The all-new PEUGEOT 3008 SUV

Under the theme “Stop imagining the future; Drive it”, the event featured futuristic multi-sensorial stations, where the attendees got the chance to discover the vehicle with a unique and immersive virtual reality experience. Making its debut through a remarkable show, the European Car of The Year 2017 features a spectacular, advanced dashboard. This coherent and highly technological ensemble is the latest generation PEUGEOT i-Cockpit®, a novel concept that has rewritten the book on the car cockpit. The large 8” touch-screen resembles a tablet installed in the center of the dashboard and is equipped with capacitive technology for greater reactivity and practicality. It is accompanied by six elegant piano-key “toggle switches” – giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters, telephone and mobile applications.

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Geely’s All New Emgrand X7 Sport SUV Launches in the UAE

Global auto major, Geely Auto, the sister brand of Volvo, launched its all new Emgrand X7 Sport SUV in the UAE with a test drive being undertaken by key UAE media. The launch and the positive response from the UAE media, underscores the immense potential that the UAE market holds for Geely.

Available across the UAE, exclusively with Union Motors, The Emgrand X7 Sport embodies a design language inspired by Peter Horbury and his global Geely design team based in California, Barcelona and Shanghai.  Living up to its ‘Sports’ tag, the Emgrand X7 Sport has the perfect silhouette to compliment one of the finest interiors.  The cabin is of extremely high quality and seats are spacious and comfortable, letting passengers enjoy a great view through the large panoramic sunroof.

Possibly among the best SUVs in its segment, the Emgrand X7 has a flat-bottom steering wheel, is equipped with a 2.4-liter inline 4-cylinder, giving strong torque throughout the range.

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