The Desert Fox Middle East Concept Truck that was unveiled at the show was created exclusively for the Middle East region where GMC’s trucks are respected for their ability to work hard, and desired for the premium quality they deliver. Based on the 2018 Sierra 1500, this Concept Truck echoes the look and feel of the original, while bringing it up to date.
Combining the purposeful exterior styling of the 2018 Sierra 1500, with its large front grill and headlamps that feature GMC’s signature LED lighting, with a similar desert color and motif application to that of the original model, the Desert Fox Concept Truck simply demands attention. It is designed with a range of features, courtesy of GM-certified accessories such as a sports bar, performance exhaust system and LED roof lights, complemented with exclusively developed prototype parts, including off-road front and rear bumpers, Baja style fenders, desert terrain tires, beadlock wheels, front recovery winch and Desert Fox theme stripes.
With the original Desert Fox Jimmy & Sierra first released in 1977, GMC celebrated the fortieth anniversary of the launch by exhibiting a lovingly renovated model from the region at the Dubai International Motor Show. The classic 1979 model on display was designed to tackle some of the toughest terrain in the world. This special edition was brought from Saudi Arabia where the truck has spent its entire working life.
Sajed Sbeih, Head of Brand for GMC Middle East, said: “While GMC has a very bright future ahead, it is important that we don’t forget where we’ve come from. Having been part of the automotive fabric of the region for over 90 years, we wanted to share this legacy here at the show in the shape of the original Desert Fox Jimmy. At the same time, we wanted to honor our past by updating the Desert Fox for the 21st century, thus creating this Concept Truck exclusively for the Middle East.”