Toyota and Lexus on a Mission to Drive Decarbonized Mobility at Abu Dhabi’s World Future Energy Summit

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Toyota and Lexus shared insights on decarbonized mobility at the World Future Energy Summit in Abu Dhabi, through a series of talks on how to take green mobility from niche to mainstream and the global megatrends driving the energy transformation in big cities, as well the potential of hydrogen to change the global mobility landscape.

Being the pioneer of the Hybrid Electric Vehicle technology (HEV) since 2008 and the frontrunner of zero-emission Fuel Cell Electric Vehicle mobility (FCEV) since 2017 Toyota has been represented by Dr. Prof. Katsuhiko Hirose, Professional Partner and Senior Advisor for Future Technology, Toyota, and Matthew Clark, General Manager Toyota Sales Operations at Al-Futtaim, in three different panel discussions.

Both Lexus and Toyota have showcased some of their latest HEV and FCEV models at the exhibition’s Hall 9, where visitors were treated to thorough explanations on the advantages and practicality of both technologies.

“Our message, since the introduction of the first HEV in 2008 has been that HEV technology is a readily available solution for the country’s environmental challenge. To up the ante, last year we inaugurated the first hydrogen refilling station in the UAE to mark a new era of electric mobility, which is the stepping stone for the gradual detachment from fossil fuel and a greater reliance on electric power through the promotion of Fuel Cell Electric Vehicles,” said Clark.

Toyota and Lexus on a Mission to Drive Decarbonized Mobility

“The World Future Energy Summit at Abu Dhabi Sustainability Week is an excellent platform for us to showcase our plans to bring more sustainable motoring solutions to the UAE, and the role FCEV can play to support a low emission hydrogen-based society, in line with the targets set by the UAE Vision 2021,” he added.

Last year, during the Abu Dhabi Sustainability Week, Mr. Takeshi Uchiyamada, Chairman of the Toyota Motor Corporation Board of Directors announced a collaboration agreement with Masdar, Abu Dhabi National Oil Company (ADNOC), Air Liquide, and Toyota distributor Al-Futtaim Motors in a joint research program to explore the potential of hydrogen energy use in the United Arab Emirates (UAE) for the creation of a sustainable, low-carbon society.

The exhibition which is considered the largest gathering in the Middle East that tackles the world’s pressing issues in energy, water and environment, is set to be held on 13-20 January 2017, at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi.

4 Comments
  1. Raaziqa Kidy says

    Facts speak louder than words. Let’s see real experiences on ground.

  2. Manasie Tiwari says

    They claim they are the pioneer of the Hybrid Electric Vehicle technology (HEV) since 2008 and the frontrunner of zero-emission Fuel Cell Electric Vehicle mobility (FCEV) since 2017. These facts are provided by whom?

  3. Joe Chidiac says

    Toyota claims it inaugurated the first hydrogen refilling station in the UAE which marks a new era of electric mobility,..If that’s the case it should build on it as there is an urgent need for more steps like that at this very stage, at least.

  4. Saleh Al Azzawi says

    I think it’s high time to come up with new plans to bring more sustainable motoring solutions to the UAE.

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