Abu Dhabi Motors hosted a first look at the eagerly anticipated Rolls-Royce Dawn Black Badge at the Yas Marina Circuit. Attendees were granted a behind-the-scenes look of the new Dawn Black Badge with live demonstrations of its features.
The Dawn is given a new and darker sensual dimension through its suite of Black Badge engineering and design treatments.
The Black Badge story
Since it was launched in 2016, Black Badge has become the most commanding presence on the super-luxury landscape. Its authentic Bespoke engineering and design approach has answered the demands of those customers who have said “Build us a Rolls-Royce like no other”.
Black Badge is Rolls-Royce’s response to a small and select group of clients who have asked the marque for motor cars with specific, focused characteristics that reflect their different take on life, success and the luxury they consume. These people choose to define themselves differently from their wider social group; a subset within a subset.
For over a century such individuals, possessed of a dark and restless spirit, have been drawn to Rolls-Royce’s unique allure. Luminaries including Sir Malcolm Campbell, Howard Hughes and Muhammed Ali have all shared the marque’s founding philosophy; an uncompromising refusal to accept the status quo and a constant yearn to innovate, create and advance.
Their restless spirit was also shared by the marque’s co-founder; himself one of the great disrupters of his day. The Honourable C.S. Rolls was a man in a hurry. Not satisfied with fundamentally altering the road-car landscape, he sought more and pursued his appetite for advancement and adventure in the air; a passion that would ultimately lead to his untimely demise aged just 33.
It is this indomitable spirit that, since the launch of Black Badge, has captivated so many of today’s young owners, who are drawn to Rolls-Royce in the knowledge that no other luxury house is possessed of the vision and flexibility to meet their demands both in design and engineering terms. Indeed, Black Badge serves to amplify the inherent characteristics that have driven so many new, younger patrons of luxury to the marque.
In conceiving Black Badge versions of Wraith, Ghost and now Dawn, the marque’s Bespoke designers and engineers drew upon their instinctive understanding of the unique lives of these extraordinary men and women to create both design and engineering treatments that perfectly amplify the inherent values of these great Rolls-Royces.
Dawn Black Badge
Created to satisfy overwhelming demand from a new breed of Rolls-Royce patrons, Dawn Black Badge stands as the most luxurious, social and sensual space from which to take in the night air. This most glamorous, uncompromising expression of open-top luxury is given a new and darker sensual dimension through its suite of Black Badge engineering and design treatments.